Is Doing It Yourself Costing You Money?
Updated: Jun 1
There's no doubt that by offering home staging services to your client will increase the value of their property and less time on the market without a price reduction. In some cases it will create multiple offers (which is always a great thing). Staging has become a powerful marketing tool that makes homes not only sell faster, but at higher list prices.
"An investment in professional staging is far less that a price reduction".
-Barb Schwarz, the creator of Home Staging
There are many real estate agents and realtors whom have teamed up with professional home stagers to save time instead of doing it themselves. When an agent or realtor does the staging themselves it takes them away from making/responding to calls, meet with new clients, pulls them away from family time, distracts them from focusing on other pertinent things that needs their attention, etc.
Let's face it, in this industry, time is money and not utilizing it the correct way will cost you in the end. Sure, a realtor/agent may say, "I can stage it myself...its an easy thing to do..." But are they really showing the property in the best light that makes the buyer say "I'll take it, where do I sign"?
When posting a listing, do you just snap a photo and post it or do you take your time to set the scene? This is an important step (setting the scene) your prospects need to be able to see themselves living in the property. Smart agents know to take the time to showcase each property prior to getting professional photos done. Sometimes doing it themselves (photography and staging) can actually cost agents money.
If a realtor or real estate agent has taken the proper training and has added this to their service offerings than it will become a value to their clients. The numbers don't lie. All you have to do is look at the National Association of REALTORS® (NAR) 2019 Profiles of Home Staging to know that home staging is a proven advantage when selling a home. Here are some notable statistics from the survey:
40% of buyers’ agents cited that home staging effected most buyers’ view of a home.
83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
28% of sellers’ agents said they staged all sellers’ homes prior to listing them. 13% noted that they only staged homes that were difficult to sell.
The most common rooms that were staged included the living room (93%), kitchen (84%), master bedroom (78%), and the dining room (72%).
A median of 10% of respondents cited that buyers felt homes should look the way they were staged on TV shows.
By offering home staging, you’re showing sellers that you have a higher standard! This also allows you to stay ahead of the competition. To learn how to team up with Above & Beyond Home Stagers, llc contact us today. We can be your partner in making your property look its best for potential buyers.