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  • Mattie Sheppard, ASP, STRS, IAHSP

10 Top Reasons To Use A Home Stager

Twelve seconds is all it takes for a potential buyer to see themselves in a new home. If a

house does not have the right layout, feel, color or smell, that house will continue to be on the market causing the seller to reduce the asking price. Some people just have trouble visualizing themselves living in their potential new home.


Home staging is effective because it emphasizes a property's strengths and minimizes its weak points. A staging company's job is to help people see themselves living in a particular home. That is why they will decorate the home in a neutral way that appeals to the masses. Below are some reasons on why you should consider partnering with a professional Stager.


1. Creating an Emotional Connection

It’s all about creating a space that makes buyers connect emotionally. As a

seller, you need to make your house as impersonal and attractive as possible to

stimulate the buyer’s visual sense.  


2. It's An Investment with A Big ROI

"The Investment IN ASP® Staging Your Home will Always be Less than a Price Reduction

ON Your Home!" - Barb Schwarz, The Creator of Home Staging® With a professional

Home Stager, it allows the home to be shown at its maximum potential which in turn

will create multiple offers and without having to reduce the asking price.


3. Less Days on the Market

A survey conducted by National Association of Realtors® reports that 53% of sellers

agents say that staging a home decreases the amount of time it is spent on the market.

Using a Home Stager will help sell the home faster.


4. Start Packing Early

In order to stage a house, the seller must remove any and all clutter from the premises

as well as personal belongings. The buyers need to imagine themselves living in the

house. By staging the home, they're making the job easier when it comes time to move.


5. Its Worth The Asking Price

If the home buyer walk through the house and see a number of things that need to be

repaired or replaced, they may draw back from your asking price — even if the data is

in your favor. However, if the house appears move-in ready, they will be more likely to

accept the price you have set.


6. Above & Beyond The Competition - Housing Supply and Demand

As a seller, there's a lot of competition. You can bet that potential home buyers have

seen other houses before visiting yours, and that they’ll see more when they leave.

So what will make your house stand out from all others?


There are too many houses on the market and not enough buyers to go around. This

creates a classic buyer’s market, and it makes it a lot harder to sell a house. This is

another reason why you should stage your house before you try to sell it.


You basically have two options: you can price it below the competition or make it seem

like a nicer home. If you do neither of these things, your house will probably be on the

market longer than expected. Staging can make all the difference in the world. You are

giving the appearance of a better value. This is the key to selling anything.


7. Reducing Out of Pocket Expenses Before Moving In

The idea scenario for home buyers is to have a move-in ready home. This means no

renovations, no repairs. Face it, most home buyers are nearly broke by the time they

complete the home buying process. They have to come up with a down payment,

closing costs, and additional cash reserves in some cases. The last thing they want to

do is buy a house with a long list of repair costs. And that’s what home staging is all

about — you’re trying to create an ideal situation for the buyer.


8. Tax Write Off

Home sellers can benefit from Home Staging, as the fees for staging can be considered

as advertising costs, according to the IRS guidelines. As long as the Home Stager has

been hired for the sole purpose of selling your home, the IRS considers the service as

an advertising expense. Check with your CPA concerning all tax write offs, tax

information and the above information as well. IRS Publication 523


When you reduce a price or just list the house at a lower starting point, that is just a

loss. There are no tax benefits for lower pricing or price reductions.

(StagedHomes.com)


9. Pre-Inspection Report

Another benefit to hiring a professional Home Stager (with an in-house contractor),

they can provide the seller with a pre- home inspection report before the buyer brings

in their home inspector and ask for a price reduction due to known or unknown

issues. This is a service I offer my clients. By getting ahead of any seen and unforeseen

issues will get the seller their asking price.

10. Home Stagers Gives the Gift of Time

The seller of the house doesn’t have time or energy to deal with the actual staging of

the house. And, realtors are busy with marketing and showings, so they also don’t have

the time necessary to wrap everything up in a perfect visual appearance. Professional

Home Stagers take on the challenge and deal with it to perfection.


If you have any suggestions, thoughts or ideas, please comment below.


(Sources: stagedhomes.com, National Associations of Realtors)

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Mailing Address:

405 Western Avenue, #138
So. Portland, ME 04116

Phone: 207-747-5121

#homestaging #homestager #realestate

Above & Beyond Home Stagers, LLC will strategically stage your home and commercial property to make them appealing for quick turnover and at the highest profitability margin. 

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